If you don’t know, people form their initial impressions in just 50 milliseconds. That’s a blink of an eye to capture the attention of potential customers, so every fraction of a second counts. One powerful way to achieve this is through captivating photographs.
Photos indeed convey a multitude of meanings. However, what do you want your photos to express? How can you capture professional-looking shots that will leave your audience mesmerized, thus enhancing your chances of successful online sales? How to sell photos online effectively?
Whether you’re starting or aiming to elevate the quality of your photos for online sales, the process might seem daunting. Yet, by following these simple tips, you can master the art of taking better photos and effectively selling them online.
Tips to Perfect Your Photography
- Using Artificial Lighting
If relying solely on natural light isn’t feasible, consider incorporating artificial lighting. This doesn’t necessarily mean using camera lights. You can leverage normal fluorescent lights or even household lamps to illuminate your products.
Alternatively, fire, candles, or fairy lights can infuse a colorful touch and a lively atmosphere into your photos.
- Selecting the Right Background
The background serves as the backdrop for your product. When browsing online, customers prefer not to encounter a cluttered room or table in the background.
Since the product should be the primary focus, the background should either complement it or remain unobtrusive. These techniques are particularly suitable for online stores specializing in art or handmade goods.
Here are several ways to utilize backgrounds for your eCommerce shoot:
- Opt for solid-colored backgrounds to highlight your products.
- Include textured, single-colored textiles for added depth.
- Avoid excessive prints in the background, as they can be distracting.
- Ensure a clean shooting environment at all times.
- Experiment with natural elements such as trees, clouds, mountains, or beaches as backdrops.
- Introduce colored or patterned chart papers to create an appealing setting.
- Curtains can also contribute a touch of elegance and style to your photographs.
- Infuse creativity by including flower vases or abstract paintings in the background.
- Enhancing Aesthetic Appeal
Platforms like Instagram have popularized the significance of ‘aesthetics’ in pictures. Aesthetic images are visually pleasing and artistic, and leveraging them on visual platforms like Instagram can be instrumental for sellers.
Jewelry and art online stores often showcase images that possess a strong aesthetic and artistic quality. You can enhance the aesthetic value of your images without spending a fortune. Here are some simple yet effective tips and tricks to enhance images to effectively sell images online:
- Experiment with monotone color schemes.
- Use patterned glass to create reflective effects on your product.
- Strive for symmetry in your compositions.
- Explore various angles for diverse perspectives.
- Play with light and shadows to create dramatic effects.
- Arrange your products creatively for an appealing visual impact.
- Pair your products with visually appealing items like flowers or candles.
- Use bright pastel colors to elevate the artistic value of your photos.
- Utilizing Props
While solid-colored backgrounds can be visually appealing, introducing additional objects in your photographs can amplify the perceived value of your products. For instance, placing a simple flower beside jewelry can work wonders.
Similarly, for online art stores, placing art supplies alongside the artwork can enhance its overall appeal.
Tips to Effectively Sell Your Photos Online
- Make Your Website
The best place to sell photos online is undoubtedly on your website.
But Why? Here’s why:
- You get to set your prices.
- You keep 100% of the profits.
- You have full control over how your photos are showcased.
- You can establish your terms and conditions.
- In short, YOU are the boss!
And setting up your site isn’t as difficult as it seems. Most professional photography websites are built using WordPress. Once your website is up and running, it’s crucial to present your photos appealingly to attract visitors and encourage them to purchase your images. We suggest using a top-rated WordPress gallery plugin like FooGallery to create stunning image galleries for your photos.
You can also create customized photo albums with elegant Lightboxes to organize and display your images, making them stand out from your competitors. The FooGallery plugin offers a convenient WooCommerce add-on, facilitating easy photo sales. If you opt to sell your images on your website, take the time to learn about selling photos in WordPress.
- Sign-in with Stock Photography
Whether you’re a professional or an amateur, finding the right platform to sell your photos is crucial, and only creating your website won’t cut it. There are numerous online marketplaces specifically designed for photographers to showcase and sell their work. Each platform has its own set of features, pricing structures, and target audiences. Let’s explore some popular options:
- Shutterstock: With over 200 million images available for purchase, Shutterstock is one of the largest stock photography marketplaces. It offers a wide range of categories, allowing photographers to cater to different niches. However, due to its size, competition can be fierce, and standing out may require a unique approach.
- Adobe Stock: As part of the Adobe Creative Cloud suite, Adobe Stock integrates seamlessly with popular design software like Photoshop and Illustrator. This makes it an attractive choice for designers and creative professionals looking for high-quality images. Additionally, Adobe Stock offers competitive royalty rates for contributors.
- Etsy: While primarily known as a platform for handmade crafts and vintage items, Etsy also provides a space for photographers to sell their prints and digital downloads. This marketplace appeals to a more niche audience interested in unique and artistic photography.
- Effective Marketing
Relevant keywords and descriptions are a vital aspect of search engine optimization (SEO). Optimizing images for search engines enhances their visibility and searchability. This, in turn, improves their rankings in search results and ensures they appear in pertinent categories or niches.
Boost Your Photos through Social Media Promotion
Social media serves as a powerful tool for cultivating an audience and attracting potential buyers. Establish a social media profile to showcase your finest work. Utilize hashtags to amplify your visibility and actively engage with your followers to foster meaningful interactions.
Your selling images online journey should be an exciting, not daunting, experience. All it takes is a few simple techniques and a willingness to explore. By editing and showcasing your image with proper marketing strategy online marketing strategies, you can elevate your images to a more professional level, enhancing their appeal for successful online sales.
Familiarize yourself with your equipment and follow these handy photography tips and tricks to implement straightforward adjustments and advance your skills.